Coppa?

[Saito Hiraga]

According to the FTC, 

2.  What are the penalties for violating the Rule?

A court can hold operators who violate the Rule liable for civil penalties of up to $40,000 per violation.  The amount of civil penalties a court assesses may turn on a number of factors, including the egregiousness of the violations, whether the operator has previously violated the Rule, the number of children involved, the amount and type of personal information collected, how the information was used, whether it was shared with third parties, and the size of the company.  Information about the FTC’s COPPA enforcement actions, including the amounts of civil penalties obtained, can be found by clicking on the Case Highlights link in the FTC’s Business Center. 

It's simpler to enforce than pay over $40,000.